Platform transformation

Bringing three long-standing desktop products — cost estimating, carbon and analytics — together into a single web and cloud platform, and reshaping an inherited feature-parity roadmap around customer value.

Context

Benchmark had three mature desktop products covering cost estimating, carbon and analytics, each with years of accumulated functionality and a loyal customer base. I led product strategy for consolidating them into one cloud platform.

Approach

The inherited roadmap was built around feature parity — rebuild everything, then migrate. I used customer interviews, years of logged feature requests and commercial input to work out what customers genuinely relied on versus what had simply survived.

Customer interviews across segments and geographies
Analysis of historical feature requests and support themes
Commercial input from sales and customer success
Cut legacy scope that no longer earned its place
Defined a shippable MVP to get customers onto the platform sooner

Outcomes

Transformation delivered in approximately 12 months
Successful demonstration to UK government authorities
Major customer migration onto the new platform
Sales moved from demonstrating the legacy product to the new platform

Turning a feature-parity replatform into a customer-value roadmap.