Scheduling calendar

Analytics said job creation took three minutes on a simple form. Interviews revealed users were leaving the product to check staff availability — so we redesigned the workflow, not the form.

The signal

Creating a job took roughly three minutes, even though the form itself was short. The obvious move was to optimise the form.

The actual problem

Customer interviews showed users were leaving GeoOp to check staff availability elsewhere, then coming back to finish the booking. The form wasn't the bottleneck — the missing capacity view was.

What we built

Unassigned job queue
Staff availability and capacity view
Drag-and-drop assignment

Outcomes

Booking time reduced from ~3 minutes to ~30 seconds
The calendar became a market differentiator
Customers kept the page open throughout the working day

Redesigning the workflow instead of optimising the form.