Mobile consolidation

Leading a two-month strategic discovery to decide whether three separate mobile apps — AP, AR and expenses — should stay independent or become one product.

Context

BILL operated three businesses: BILL (accounts payable), Invoice2go (accounts receivable) and Divvy (expenses). Each shipped its own mobile app, each with its own roadmap and its own version of shared capability.

Approach

I ran a two-month strategic discovery and made the trade-offs explicit rather than arguing from opinion, covering product strategy, brand, sales, existing customer migration and replatforming complexity. I recommended consolidation and aligned stakeholders around the decision.

Outcomes

~10% increase in usage and discoverability of accounts receivable capabilities
Easier feature discovery across the suite
Shared capabilities built once and reused across AP, AR and expenses

Making a difficult platform decision by making the trade-offs visible rather than arguing from opinion.